“CREATIVITY” – KEY FACTOR OF SUCCESS
Original and creative ideas are generated to induce immediate consumer behaviors to solve our clients’ diverse
and complex challenges.
Key Factor of Success
ATL – Above The Line Marketing
Comprehensive analysis of market, competition and consumer tendency is made by insights of experts of JB COM to establish strategy that meets marketing objective. We provide IMC Solution based on strategies such as marketing planning, media and promotion.
BTL – Below The Line Marketing
We offer BTL strategy planning for various event promotions and marketing activities using a lot of field experience and human network.
TTL – Through The Line Marketing
This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though).