WE FOCUS ON
- All messages in the communication must be relevant to the product, fit well with the characteristics of the target audience, and be responsive accordingly.
- Focusing on consumer needs, you need to have a strategy and plan that competitors can not easily imitate or follow.
- The simplest but powerful message must remain strong for the customer.
7 FACTORS FOR MARKETING STRATEGY
Key questions to find the most effective strategy for any communications.
What is the ultimate objective we want to contribute to?
Whom do we want to communicate with?
What action do we want them take?
What reward will motivate them to take that action?
When and where will this message be most effevtive?
What tone and style is the right one for the brand and for this communications?
What is the key insight in this strategy?