MARKETING SOLUTION

WE FOCUS ON

  • All messages in the communication must be relevant to the product, fit well with the characteristics of the target audience, and be responsive accordingly.
  • Focusing on consumer needs, you need to have a strategy and plan that competitors can not easily imitate or follow.
  • The simplest but powerful message must remain strong for the customer.

 

 

7 FACTORS FOR MARKETING STRATEGY

Key questions to find the most effective strategy for any communications.

GOAL
What is the ultimate objective we want to contribute to?

TARGET
Whom do we want to communicate with?

RETURN
What action do we want them take?

BENEFIT
What reward will motivate them to take that action?

CHANNEL
When and where will this message be most effevtive?

FEEDBACK
What tone and style is the right one for the brand and for this communications?

VALUE
What is the key insight in this strategy?